Subconscious mind
Photos trigger emotions that play a key role in our purchasing decisions. Recent studies reveal that decisions led by emotion and not rationality are often more relevant decisions.
Some websites take advantage by displaying stock photos. These often trigger a positive emotion that can result in a purchase. This is unfair to sites showing their own achievements.
Example of a misused stock photo
Good quality image bank visuals give websites a competitive edge they don’t deserve.
The vast majority of Internet users visiting a commercial site believe wrongly that all achievements and products shown belong to this site.
Opposite, you can find this picture on many websites selling roman blinds. In doing so, they mislead internet users.
Photo showing genuine achievement
Using honest photos is fair
Making people aware is essential
The presence of our label informs search engines and internet users of your honesty.