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The “diffusion of Innovation Theory”, developed by Rogers in 1962, is a social science theory. It originated in communication to explain how an idea can spread through a specific population.

The theory identifies the various phases of innovation, from initiation to adoption and ultimately to  the diffusion of the idea.

Below, curve described by Rogers.

Source E. M. Rogers, Diffusion of Innovations.Utilisation 

Who are you ? Where are you ?

Are you showing authentic photos of your achievements ?

Are you on the left side of the Rogers curve ?

Together let’s boost your site and bring some integrity to the way photos are used on websites.


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